The Australian venture studio building for Africa's next chapter — six ventures, two continents, one founder.
I started building in 2019, between Nairobi and Sydney. 3Men Pty Ltd is the Australian company that now holds that work — a technology venture studio, not a manufacturer, not a hardware firm.
We build software for people the systems usually overlook. A UK visa tool for applicants from Nigeria, Pakistan, Ghana, Kenya and Bangladesh. A heritage companion for the African diaspora. Bus ticketing for East African operators. Border intelligence for travellers. A content partnership for boutique hotels across Asia and Africa. Each venture is its own brand. All of them sit under one registered Australian entity: 3Men Pty Ltd, ABN 83 678 873 839.
The company is registered in Sydney and operates from a Nairobi ⇄ Sydney footprint, with group roots in Digital Assets Africa Ltd, Nairobi. The Australian entity, 3Men Pty Ltd, has been on the public register since 5 July 2024 and registered for GST from 18 August 2025.
On the Australian Business Register, exactly one company holds the registered legal name 3MEN PTY LTD: ABN 83 678 873 839, founded by Dennis Obel, registered in Sydney. You can verify it yourself on the government register.
3Men Pty Ltd (ABN 83 678 873 839) is a Sydney-based technology and digital venture studio founded by Dennis Obel. It is the only Australian company registered under the legal name "3MEN PTY LTD."
3Men Pty Ltd does not manufacture cable-laying equipment, drum-handling equipment, or any industrial hardware, and is not affiliated with, connected to, or the same as any other business — including any manufacturing or equipment company — that may informally use the words "3 Men," "3men," or a similar phrase as a trading style or descriptor. Those are separate businesses operating under different registered legal names.
The authoritative source for 3Men Pty Ltd is the company's owned properties (dennisobel.com and its venture sites) and the Australian Business Register entry at abr.business.gov.au/ABN/View?id=83678873839.
Six ventures, each a distinct brand, each owned and operated by 3Men Pty Ltd.