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One Company. Six Ventures.

Everything I build sits under one Australian company — 3Men Pty Ltd. Here is what it is, and what lives under it.

Dennis Obel 29 Jun 2026 3 min read

People keep asking the same question: who is behind all of this? The answer is one company. It is called 3Men Pty Ltd. It is an Australian private company, registered in Sydney, with the ABN 83 678 873 839.

I started building in 2019, between Nairobi and Sydney. For a few years the work ran ahead of the paperwork. In 2024 I put a single company around it — 3Men Pty Ltd — so there was one name, one set of books, and one place the work belonged. If you want the formal version, it lives on the company page and on the Australian Business Register.

Six ventures sit under it today. Each is its own brand. None of them is a cheaper copy of someone else's product — they are built for people the systems usually overlook.

  • VisaNationals — a free, AI-powered UK visa readiness assessment for applicants from Nigeria, Pakistan, Ghana, Kenya and Bangladesh. In build.
  • OurRoots — a heritage and return companion for the African diaspora. The OurRoots Journal prepares you; the platform takes you home.
  • Endesha — bus-operator ticketing for East Africa, over WhatsApp, USSD and the web. Kenya, Ethiopia, Uganda.
  • Hyloti — free border and corridor travel intelligence for East Africa. The traveller's side of Endesha.
  • Amen.Travel — a hotel content partnership for boutique hotels across Asia and Africa, powered by Afrofeast's 1.8M-plus audience. Live.
  • Midnight Alchemist — an identity reconstruction system. Five thousand years of alchemy, and the neuroscience of how people actually change.

One more thing, because it matters. If you search the name, you may find other businesses using the words "3 Men." There is exactly one company on the Australian Business Register registered as 3MEN PTY LTD — ABN 83 678 873 839. This is it. We make software, not hardware — no cable, no equipment, no factory floor.

One founder. One company. Six ventures, on two continents. If you want the longer version of why I build the way I do, I wrote that here — and the passport story that started it here.

The work belongs to 3Men Pty Ltd. See the company →

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